Simple, consumer friendly ingredients

Request Number 175428 | Author Mondelēz International

Description

As well as creating new well-being snacks, we also focus on improving the nutrition and ingredients of the global brands and local jewels already in our broad portfolio. In essence, this is about reducing or removing what people don't want and adding more of what they do.

Background

Snacking has always had a role in people's lives, but that role is expanding and evolving as they become busier than ever (at home or on the go), as the definition of snacking continues to expand, and as people become more conscious of the overall well-being of self and planet. Moreover, people increasingly want to feel good about the snacks they eat – knowing that they not only taste delicious but also mindful of the implications to mind, body, and planet. We want to help consumers easily enjoy the right snacks throughout their day and inspire them to snack mindfully so they can savor and feel good about each and every snack. As a part of this effort, we are always looking for ingredient solutions that consumers expect, understand and are familiar with; that are authentic, natural and minimally processed; and are free from additives or preservatives.

Key Success Criteria

Kitchen logic / clean label (No No No = No artificial flavours, preservatives or colorants) (including cloudiness agents and anticaking agents);
Applicability to our mainstream product matrices (e.g. biscuits, chocolate, chocobakery, gums & candies, and when possible, powdered beverages );
Suitable to use in different geographies (regulation)
Preference will be for commercially available / ready to deploy solutions

What We Aren't Interested In

Artificial or chemical ingredients

Preferred Collaboration types

At this stage, we're open to various types of mutually-beneficial partnerships but would prefer ready-to-commercialize or late phase development solutions.

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