Open Innovation Submission Portal

Natural sweeteners/ SWEETENER SYSTEMS with compatible bulking agents

Request Number 170931 | Author Mondelēz International


Natural alternatives to substitute for sugar (including sweetening systems as sugar/hybrid sugar + artificial high intensity), to create an end product as close as possible to the sensorial profile and functionality of the standard product made with sugar.


Some current options on the market (monk fruit and apple, for example) are known but they are difficult to handle and/or have limited availability. We want to offer a healthy option which maintains the taste and texture that consumers love in our products.

Key Success Criteria
  • Shelf stable and easy to process (to move physically/ process, its solubility, dispersion and stability with regards to water uptake etc);
  • Can replace sugar providing the same physical properties of the end product, as well as a similar sensorial profile in the end product (with no off notes or bitterness and texture);
  • Compatible with market available bulking agents, if it's a high intensity sweetener;
  • Not labelled as sugar in different geographies;
  • Lower calorie value and/or glycemic index compared to sucrose;
  • Non-laxating clean label / kitchen logic;
  • High availability for sourcing
Possible Approaches


What We Aren't Interested In

Commercially available sweeteners such as Stevia, Monk Fruit, Tagatose, etc.

Preferred Collaboration types

At this stage, we're open to various types of mutually-beneficial partnerships.

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