Open Innovation Submission Portal

Label Friendly Bulking Agents

Request Number 170931 | Author Mondelēz International


Natural alternatives to substitute for sugar (including sweetening systems as sugar/hybrid sugar + artificial high intensity), to create an end product as close as possible to the sensorial profile and functionality of the standard product made with sugar.


Some current options on the market (monk fruit and apple, for example) are known but they are difficult to handle and/or have limited availability. We want to offer a healthy option which maintains the taste and texture that consumers love in our products.

Key Success Criteria
  • Shelf stable
  • Not labelled as sugar across geographies;
  • Lower calorie value (max 2.5 kcal/g) and lower glycemic index compared to sucrose;
  • Non-laxating clean label;
  • Sustainable sourcing (preferred)
Possible Approaches

Waste stream ingredients to lower cost of premium sweeteners; new uses/combination/modification of sweeteners listed below/ cellular agriculture/ precision fermentation/ ingredients used in other industries (pharma, supplements, medical food, etc)

What We Aren't Interested In

Commercially available high potent sweeteners such as Stevia, Monk Fruit, Tagatose, Carob extracts, Miraculin, flavor modifiers, etc.

Preferred Collaboration types

At this stage, we're open to various types of mutually-beneficial partnerships. Collaboration with companies with MVP's or ready to use or at least scalable solutions (commercializable in less than 5 years).

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