Open Innovation Submission Portal
Novel functional ingredients to support mental recharge
Request Number 165911 | Author Mondelēz International
Description
Mondelēz is looking for new and highly bioavailable functional ingredients (having mind and body benefits) both compatible with chewing gum formulations and able to release from gum base while chewing.
Background
Mental recharge in gum category is a business area with significant incremental growth potential. Based on our research, we know consumers seek to chew gum as a tool to release stress, gain mental focus/concentration and help them to achieve a task at hand. To deliver this consumer benefit, one pathway that we are exploring is adding functional ingredients to gum. There are many natural ingredient options currently available in the market, but none are effective in gum systems and/or ownable as needed to differentiate from competitors.
Key Success Criteria
We are seeking new functional ingredients supporting mental wellbeing that are:
- Effective (bio-available) and compatible with our complex gum matrix, able to be released while chewing, and organoleptically neutral/enhancing.
- The ingredient must be food grade and meet Gum and Gum Base limitations as detailed in FDA.
- The technical solution could be in Liquid or Powder form, for dosing.
- Should be able to withstand high shear processing conditions (extruders) and high temperature ~ 80°C processing conditions, and be stable at pH<7, aw<0.3 and have a 12-month shelf life (like a flavor).
What We Aren't Interested In
Existing functional ingredients designed for non-gum applications - the ingredient needs to release (> 70%) from gum base hydrophobic matrix while chewing.
Preferred Collaboration types
All types of collaboration are welcome
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