Open Innovation Submission Portal

Simple, consumer recognised ingredients

Request Number 175428 | Author Mondelēz International

Description

As well as creating new well-being snacks, we also focus on improving the nutrition and ingredients of the global brands and local jewels already in our broad portfolio.

Background

Snacking has always had a role in people's lives, and that role is expanding and evolving as they become busier than ever (at home or on the go). The definition of snacking continues to expand as people become more conscious of their overall well-being and the environmental impact. Moreover, people increasingly want to feel good about the snacks they eat - knowing that they not only taste delicious but are also mindful of the implications to mind, body, and planet.

We want to help consumers easily enjoy the right snacks throughout their day and inspire them to snack mindfully so they can savor and feel good about each and every snack. As a part of this effort, we are always looking for ingredient solutions that consumers expect, understand and are familiar with; that are authentic and natural.

Key Success Criteria

• Consumer recognised label / clean label
• Applicability to our mainstream product lines (e.g. biscuits, chocolate, chocobakery, gums & candies, and powdered beverages).
• Approved for use in markets around the world
• Preference for commercially available / ready to deploy solutions
• Ingredient solutions to help MDLZ achieve our sustainability goals, such as Net Zero carbon by 2050 (see: Snacking Made Right Report 2023)

What We Aren't Interested In

N/A

Preferred Collaboration types

At this stage, we're open to various types of mutually beneficial partnerships but would prefer to ready-to-commercialize or late phase development solutions.

Mondelēz International Open Innovation Submission Portal

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